– Smoke & Mirrors Coffee Company –
[ roasted by scientists ]
Coffee brings people together.
We are a social enterprise coffee roastery.
This means we donate half our net profits to four local non-profit organizations that contribute to the community through social justice, environmental restoration, equity, and education. The first-hand impact of these organizations is felt by all corners of our community, and we aim to amplify their impact. Learn more here.
Our beans are sourced from certified organic farms and imported by West Coast Coffee Traders in Vancouver, BC. In every stage up until the moment the coffee arrives in your cup, our mission is to continually educate ourselves, source responsibly, and do our part to ensure equity and accountability throughout the coffee supply chain.
As a team of three scientists, we offer quality, communication, and transparency. We measure our roast profiles, take on research projects to advance the flavour potential of the beans, and put our coffee through rigorous quality taste testing (what a hassle, right! coffee drinking for science!).