– Smoke & Mirrors Coffee Company –

[ roasted by scientists ]

Smoke & Mirrors Logo Final - just moth (1).png

Coffee brings people together.

We are a social enterprise coffee roastery.

This means we donate half our net profits to four local non-profit organizations that contribute to the community through social justice, environmental restoration, equity, and education. The first-hand impact of these organizations is felt by all corners of our community, and we aim to amplify their impact. Learn more here

Our beans are sourced from certified organic farms and imported by West Coast Coffee Traders in Vancouver, BC. In every stage up until the moment the coffee arrives in your cup, our mission is to continually educate ourselves, source responsibly, and do our part to ensure equity and accountability throughout the coffee supply chain. 

As a team of three scientists, we offer quality, communication, and transparency. We measure our roast profiles, take on research projects to advance the flavour potential of the beans, and put our coffee through rigorous quality taste testing (what a hassle, right! coffee drinking for science!).


Find our beans for sale...

Phillips Brewery Tasting Room

2010 Government St, Victoria BC

SUN - WED: 12:00 PM - 7:00 PM
THURS - SAT: 10:00 AM - 7:00 PM

Mother Nature's Market & Deli

240 Cook St, Victoria, BC


Niagara Market

579 Niagara St, Victoria BC




If you are a coffee shop, restaurant, bartender, general store, or office manager (and beyond), we want to share our science, social responsibility, and cold-brew chugging skills with you. Smoke & Mirrors offers wholesale coffee in various size formats to suit your individual needs. Always roasted to order. 

Email us...




Roasting up beans at...

2010 Government St.
Victoria, BC V8T 4P1


Stay Social

This summer, our team is bringing on "Science Saturday," where we break down the chemistry behind your cup. Join us online for the best way to hear about upcoming markets, events, or collabs!

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