How we got started...
There is a problem in the non-profit world...
A few problems, actually. First, nobody’s time is valued appropriately. Staff work overtime for free to keep the perceived overhead costs of their organization low. Second, most funding must be dedicated to a given project or a particular aspect of their operation. This is called restricted funding and it makes up most of the average not-for-profit budget. Third, staff at not-for-profits spend a great deal of their time writing and applying for grant funding, without being certain if they’ll land the target funding. This is both an inefficient use of time and a precarious way to budget.
...And we're using science to help solve it
At Smoke & Mirrors Coffee, we are going to help repair all of this. Our roastery started with a intense craving for both caffeine and knowledge. By working as a team of three scientists, we can leverage our collective experience spanning from sensory science to chemistry. Through rigorous product development, flavour analysis, and drinking (a lot) of coffee, we offer an exceptional brew.
Starting with four local organizations that we know well, we are donating half of our profits as unrestricted funding. The only string attached is complete accountability and trust that the money will be spent responsibly. We know this is the right thing to do because we have seen these organizations in action. The work they do is worthwhile and necessary; we are all better off having them enhance our community.
We are the do gooder.
- Hannah, Euan & Karen