About Us

There is a problem in the not-for-profit world. A few problems, actually. First, nobody’s time is valued appropriately. Staff work overtime for free to keep the perceived overhead costs of their organization low. Second, most funding must be dedicated to a given project or a particular aspect of their operation. This is called restricted funding and it makes up most of the average not-for-profit budget. Third, staff at not-for-profits spend a great deal of their time writing and applying for grant funding, without being certain if they’ll land the target funding. This is both an inefficient use of time and a precarious way to budget.

At Smoke & Mirrors Coffee, we are going to help repair all of this. Starting with four local organizations that we know well, we are donating half of our profits as unrestricted funding. The only string attached is complete trust that the money will be spent responsibly. We know this is the right thing to do because we have seen these organizations in action. We have seen their staff give up inordinate amounts of time with no expectation of pay in return. The work they do is worthwhile and necessary; without them we would all be worse off.

Every cup you brew of our carefully roasted coffee is another step toward a healthier community. Thanks for your help.

- Hannah and Euan



Smoke & Mirrors Coffee Co. donates half of our profits as unrestricted funding to these four not-for-profit organizations. We believe that communities function best when everybody is working together. 


Habitat Acquisition Trust (HAT)

Habitat Acquisition Trust (HAT) is a local, not-for-profit land trust that conserves nature on south Vancouver Island and the southern Gulf Islands. We do this through effective community outreach, backyard stewardship, collaborative habitat restoration and land protection.



Restorative Justice Victoria

Restorative Justice Victoria (RJV) offers processes that empower victims and hold offenders accountable. Our facilitators are trained in a variety of restorative practices and tailor each process to meet the clients’ needs. We are a not-for-profit, community based organization that provides services at no cost to clients who are referred to us by our community partners.



UVic Women in Science (WiS)

UVic Women in Science is a student run organization at the University of Victoria which aims to connect and support women pursuing science, technology, engineering and mathematics (STEM) fields. Through networking events, seminars and opportunities to recognize accomplished women in these fields, this initiative is composed of a diverse member base spanning various ages, genders and levels of education. Together we strive to create a supportive and engaging environment that fosters the collaboration and success of women pursuing science fields. 



The Latitude Project

Working directly with communities, each project is authentic to differing customs, cultures, and ever-changing needs. 100% of public donations fund projects on the ground without trickling through administration fees: from education facilities to medical initiatives, roofs to clean water, The Latitude Project facilitates opportunities for people to meet their basic needs so they can live their own adventures.